Case Study
Business Class
When your clients are some of the most senior business leaders in the world, it pays to have a handle on your digital customer experience.
The client is a global corporate travel agent who enable face-to-face business through flight, hotel and train bookings.
Like all travel these days, 99% of their interactions with customers happen digitally, through their website, web apps and mobile apps.
Through a series of agency changes and acquisitions, the digital marketing team found themselves with a fractured suite of products and a distributed design team. With ever increasing demand on new services, the team required an external vendor to assist them in reconciling their design artefacts into a single source of truth to ensure new projects didn’t create more divergence.
From madness to a method
Auditing and reconciling multiple sources to find the constants is akin to a forensic investigation. Inspecting live code for color hex, screenshooting iOS apps to measure padding, and unpacking a lot of legacy design files was all part of the process of unveiling the truth.
This project was about engineering a system for design delivery, to enable the product delivery teams to create consistent, on-brand experiences for customers, at scale, at speed, without net new design.
In the space of 3 months we had reconciled 4 divergent digital experiences into a single source of truth using Figma. The design team had access to nearly 200 components, 150 icons, a consistent color palette and embedded guidance.
Services rendered
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Delivery of a figma design library that included all foundational digital brand styles, drag and drop components for web, iOS and Android
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Creating guidance for digital application of the brand and embedding within the Figma library
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Making critical UI decisions to affect the overall UX of the customer product suite experience
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Leading a remote learning session for the client teams to show how the library works and how to best leverage it
